Schools and businesses often work together to benefit students, teachers, and entire communities. Here at TMI, we strongly believe in giving back to the industry and community that supported us from day one. This year, TMI committed to a three-year contract that donates $7,500 per year to support our long-term partner, CUNY City College of Technolgy Foundation.
TMI and CUNY City College of Technology provided a case study competition for teams of students from the Hospitality Management Department. Students developed a B2B marketing strategy for our CHEF ONE brand through in-depth market research, environmental analysis, and interview/survey in order to increase brand value and boost market demand. The first place winner focused on Search Engine Optimization (SEO) and developed a strategy that applied directly to our business.
We look forward to working with CUNY students again in fall of 2018!